Italian Artisan strengthens its presence in the Made in Italy ecosystem with the acquisition of Ad Hoc Atelier and the opening of a new €1.5M investment round

29 feb 2024 Italian Artisan

Milan, Feb. 29, 2024 - Italian Artisan, a platform for Made in Italy fashion production, today announced the acquisition of Ad Hoc Atelier S.r.l., a company specializing in the development of customized and handcrafted fashion products for the luxury sector. This strategic merger, completed with the support of Primo Ventures SGR S.p.A., marks a significant evolution for Italian Artisan, which can now count on an even broader range of services, a close-knit management team and a determination to pursue a significant expansion of its customer base. The transaction, coordinated by Advant NCTM under the leadership of lawyer Eleonora Parrocchetti, integrates into the executive team the key figures of Lorenzo Colucci, Chief Marketing Officer, and Giovanni Friggi, Chief Revenue Officer.

This union between Italian Artisan and Ad Hoc Atelier strengthens their presence in the high-quality fashion market, guaranteeing ethical and tailored productions. The strategic operation also aims to expand the network of affiliated artisans with a focus on enhancing the production chains in Southern Italy, with the goal of exceeding 1,000 producers by the end of 2024.

Simultaneously, Italian Artisan is launching a new €1.5 million investment round to accelerate its ambitious development plan, in which Primo Ventures is participating with a €750,000 investment, seeking additional investors particularly in the Made in Italy business and manufacturing arena. The focus will be on expanding the network of producers, extending product categories and expanding to new international clients. This operation is part of a context of continued growth in the fashion sector, which continues to be a key pillar for Made in Italy exports.

Italian Artisan's platform facilitates Italian production, making it accessible and reliable even internationally, eliminating inefficiencies and creating a transparent, efficient and competitive ecosystem. The company promotes a responsible supply chain through a system that rewards and incentivizes ethical and sustainable production.

Another distinctive aspect of Italian Artisan is its strong commitment to southern Italy. With headquarters in Abruzzo and a well-established team in the south-central region, the company aims in 2024 to significantly increase the presence of artisans in the southern regions, with more than 500 affiliated artisans. In parallel, Italian Artisan is planning a significant expansion of the team in the southern regions, with the goal that this staff will represent 80 percent of the total workforce. This plan reinforces Italian Artisan's commitment to sustainable growth and concrete support for the productive fabric of southern Italy.

David Clementoni, co-founder and chairman of Italian Artisan comments, "It is with great satisfaction that we announce the acquisition of Ad Hoc Atelier, a key step in promoting the Italian manufacturing tradition. This union, born from a shared vision, strengthens our international presence and marks a step forward in preserving Italian artisan craftsmanship while maintaining our commitment to quality, integrity and cooperation."

"We are excited to renew our support for Italian Artisan given the attractiveness that Made in Italy continues to demonstrate in the global marketplace and the promising growth opportunities that continue to present themselves, especially in the vibrant context of the South. We are confident that the strategic merger with Ad Hoc Atelier will boost the strategic development of Italian Artisan, opening new horizons and consolidating their presence in the fashion and luxury sector. We are looking for allies to strengthen Made in Italy in the world," adds Gianluca Dettori, Chairman and General Partner of Primo Ventures.

Lorenzo Colucci, co-founder of Ad Hoc Atelier concludes, "The acquisition by Italian Artisan marks an exciting new chapter for us. This union amplifies our offering, merging our expertise in customization and client management in the luxury sector with the global reach of Italian Artisan. It is an exciting step forward for us and for our clients."

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Italian Artisan
Italian Artisan is a B2B platform connecting fashion brands with Italian artisans and manufacturers, specializing in high-quality Made in Italy production. It offers customized plans for the creation and production of fashion collections, emphasizing quality and sustainability.

www.italianartisan.com

For more information:
press@italian-artisan.com

Primo Ventures
Primo Ventures SGR S.p.A., an independent asset management company, is one of Italy's leading players in high-potential technology investments. The company has 398 million euros committed over multiple funds specializing in the digital, healthcare and space economy sectors.

www.primo.vc

For more information:
irene.dri@primo.vc

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